McAllen Racing & Leisure

About the Project

McAllen Racing & Leisure sought a vibrant and cohesive brand identity that would capture the thrill and energy of motorsport. They needed a visual system adaptable across various touchpoints, including apparel, stationery, and promotional materials, to connect with racing enthusiasts and project a professional, modern image.

My Role

I led the creative process from concept to final production. This included developing the core brand strategy—defining the brand’s values, audience, and key messaging—before designing the logo, colour palette, and typography. I then applied these elements to create consistent and eye-catching mockups for merchandise (such as caps and T-shirts), business cards, and presentation folders. Throughout the project, I collaborated closely with the client to ensure that every piece of collateral reflected the high-octane spirit and polished aesthetic of McAllen Racing & Leisure.